Yes, but then again, maybe not.
An employee will have a better handle on your industry and product, however there is a tendency to overuse jargon and use a company focussed style.
Your outsourced social media manager will need some time to wrap their head around your product, industry, audience needs, but a professional SoMe manager will very quickly learn what you do and how you do it, and work an effective strategy that creates a healthy ROI.
Outsourcing is about creating a healthy relationship, so will still need your input and passion, but without all the technical (and boring) bits of social media.
We have seen great results when an outsourced SoMe manager works and the employees create magic together. For example, Cindy will create a social media marketing campaign based on a current promotion or awareness building etc, create content, schedule and implement each post. The team get involved by liking, sharing commenting and adding their own pics and posts to enrich the feed and create a more personal touch.
If you do decide to outsource, remember this is a partnership.
You will be working with your Social Media manager to build & implement the strategy to reach your goals and objectives. It is certainly not a “set it and forget it” situation. Working together with good communication flow creates the best results.
Contact us today to see if outsourcing your social media is the right choice for your, and how we can tailor a package that ensures the best return on your investment.