Ten touches won this deal. Your CRM credits one.
One deal. Fifty-two days. Ten touches that built the trust. Play the journey and watch what a typical CRM keeps — and what Lead Investigations keeps.
A typical CRM
One Lead Source field. The expo vanishes, credit lands on the last click.
With Lead Investigations
Every touch recorded against one person, so the whole path stays visible.
Spend where deals start
The expo opened this deal. Last-click reporting would have moved that budget to Facebook.
No rep calls cold
Day 38's call opens with nine prior touches on screen and the follow-up task already created.
Intent you can act on
A rising touch count and a repeat pricing visit are a buying signal, not a blind spot.
Illustrative corporate example. The average B2B path runs 211 days and 76 tracked touchpoints (Dreamdata & LinkedIn B2Believe, 2025).
Scope: expo, form and phone touches are recorded natively by Lead Investigations. Website visits and social likes need website and social tracking connected to the CRM. Research before the first touch sits outside any CRM.